Inside the Latest Apple Head Quarters Cupertino Campus
“Hello, I am Macintosh. Never trust a computer you cannot lift… I’m glad to be out of that bag” – talking Macintosh Computer. In December, 1983, Apple Computers ran its’ famous “1984¨ Macintosh television commercial, on a small unknown station solely to make the commercial eligible for awards during 1984. The commercial cost 1.5 million and only ran once in 1983, but news and talk shows everywhere replayed it, making TV history. The next month, Apple Computer ran the same ad during the NFL Super Bowl, and millions of viewers saw their first glimpse of the Macintosh computer. The commercial was directed by Ridley Scott, and the Orwellian scene depicted the IBM world being destroyed by a new machine, the “Macintosh”.